Fast Market Research

New Market Report Now Available: Baby and Child-Specific Products in Turkey

Fast Market Research recommends "Baby and Child-Specific Products in Turkey" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 06/13/2014 -- Baby and child-specific products in Austria is a beauty and personal care category in which multinational companies such as Johnson & Johnson and Proctor & Gamble maintain a strong presence, while the leading and most established European companies such as Hipp GmbH are also strong in the category. This has resulted in high levels of product innovation and marketing activity as the leading brands seek to build trust consumer and boost growth. The category has continued to benefit substantially from the presence of large companies and their financial capabilities as well as from their marketing expertise.

Competitive Landscape

Johnson & Johnson maintained the leading position in baby and child-specific products in 2013 with a value share of 37% thanks to the strength of its Penaten and Bebe brands. Through its substantial marketing budget, Johnson & Johnson has built Penaten into one of the strongest and most credible brands in baby and child-specific products. Penaten received the Superbrands Austria Award in 2013 and also received 'very good' certification from the renowned consumer watchdog Oeko Test, which helped to increase consumer trust in the brand even further.

View Full Report Details and Table of Contents

Industry Prospects

In spite of the low growth which is being recorded in Austria's child population, baby and child-specific products is expected to increase in constant value over the forecast period. This can be attributed mainly to the fact that many Austrian parents are expected to continue spending substantial amounts of money on high-value products, with price likely to remain a secondary consideration. The majority of Austrian families are expected to remain small units with one or two children and this is likely to continue enabling parents to increase their spending per child, which is likely to compensate for the low birth rates in the country. The high levels of disposable income which are common in Austria and the country's famously high living standards are two other factors which are expected to support growth in baby and child-specific products during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Austria market research report includes:

- Analysis of key supply-side and demand trends

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Baby and Child-Specific Products in Greece
- Baby and Child-Specific Products in Malaysia
- Baby and Child-Specific Products in Japan
- Baby and Child-Specific Products in the Netherlands
- Baby and Child-Specific Products in Slovakia
- Baby and Child-Specific Products in Iran
- Baby and Child-Specific Products in South Korea
- Baby and Child-Specific Products in New Zealand
- Baby and Child-Specific Products in France
- Baby and Child-Specific Products in Italy