Boston, MA -- (SBWIRE) -- 05/08/2014 -- 2013 saw Cadbury Confectionery Ltd expand its packaged foods portfolio from chocolate confectionery and ice cream into biscuits in New Zealand. The acquisition of Cadbury Confectionery Ltd by the global brand owner, Mondelez International Inc. in 2012, allowed the business to access production and manufacturing operations worldwide. This saw two chocolate coated biscuit products being introduced to New Zealand in 2013, namely Cadbury Chocolate Fingers and Cadbury Freddo Chocolate Biscuits.

Euromonitor International's Biscuits in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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