Boston, MA -- (SBWIRE) -- 06/17/2014 -- The government is continuing to promote health living campaigns in 2013 aimed at raising consumer awareness of health and wellness. This is resulting in consumers becoming more aware of their diets and wanting to ensure that they have the appropriate nutritional intake. The ageing population in Hong Kong is also becoming more aware of the benefits of consuming calcium, such as the beneficial effect on bone health, which is further boosting cheese.
Kraft Foods is expected to increase its share slightly to further consolidate its leading position in cheese, with a 56% retail value share in 2013. With a comprehensive product portfolio of cheese and strong marketing campaigns to promote its products, Kraft Foods was successful in maintaining consumer interest over the review period.
Cheese is expected to record positive constant value growth over the forecast period. Consumers' growing health consciousness, coupled with the ageing population in Hong Kong, are likely to remain the key drivers for cheese over the forecast period, as cheese is regarded as a source of calcium, which can strengthen bones amongst other health benefits.
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The Cheese in Hong Kong, China market research report includes:
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