Boston, MA -- (SBWIRE) -- 05/29/2014 -- Dishwashing value sales increased in 2013 as consumers were more willing to spend on products with better functionality such as those which are easy to rinse or gentle on hands. Bundled bottles and refills are still a common sight on shelves but prices have not been as competitive as before after the offering of discounts for a number of years.
Lion Corp continued to lead sales within dishwashing in 2013. The company's three main brands - Mama Lemon, Mama Lemon Antibacterial and Mama Royal - have established a strong reputation among consumers. Mama Lemon is reasonably priced, with its bundling promotions offering a low unit price. In addition, refill packaging also helps consumers to save money instead of paying extra for the bottle and pump dispenser each time.
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Dishwashing constant value sales will increase over the forecast period as more Singaporeans try to prepare healthier home-cooked food rather than eating out. Home-cooked food, which is less oily and more balanced, will continue to grow in popularity, although many consumers will also continue to dine-out since it is difficult to prepare home-cooked food when working long hours, as is common in Singapore.
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The Dishwashing in Singapore market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
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Our market research reports answer questions such as:
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- What is the dishwasher penetration rate in Singapore?
- What are the key new product launches in the dishwashing products market?
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Product coverage: Automatic Dishwashing, Hand Dishwashing.
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