Boston, MA -- (SBWIRE) -- 12/20/2013 -- Product Synopsis
Published by Canadean, the Global Energy Drinks Report 2013 provides a detailed analysis of the Energy Drinks market, with global, regional and individual country data including forecasts to 2016.

Introduction and Landscape
Why was the report written?
The Global Energy Drinks Report 2013 is an essential guide for anyone with an interest in the global Energy drinks market and forms part of Canadean's best selling series of global soft drinks reports.

What is the current market landscape and what is changing?
Energy drinks overtook iced/rtd coffee drinks in 2011 and no longer represent the smallest category in the soft drinks spectrum.

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What are the key drivers behind recent market changes?
Average global per capita consumption remains low at just over one litre, but the level is growing year on year and has doubled since 2006. As energy drinks tend to carry a relatively high price per litres, they attract significant new supplier attention. Brand proliferation is consequently high, but few products attain lasting success.

What makes this report unique and essential to read?
The Global Energy Drinks Report for 2013 comprises of data tables and supporting text, providing information at a global, regional and country level. The report is compiled from Canadean's extensive global soft drinks databases which are researched individually by country using our specialist researchers 'on the ground'. Comprising of 82 individual country profiles and 8 regional overviews, plus a global summary, the Global Energy Drinks Report provides an invaluable guide to the latest trends in the energy drinks category worldwide.

Key Features and Benefits
Dataincludesenergy drinks consumption volumes(million litres and litres per capita)from 2007 to 2012, plus forecasts to 2016 by country.

Percentage markets shares are provided for segmentation data, packaging dataand distribution (2011 and 2012 actuals, plus 2013forecasts).

Leading companies' market shares for 2011 and 2012 are provided.

A market valuation is provided for eachcountry and, where applicable, new products in 2012 are identified by country.

Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label.

Key Market Issues
Two thirds of total energy drinks volume was carbonated in 2012, slightly less than 2011. The carbonated segment has been losing share since 2009, influenced by still product gains in North America.

As in the preceding seven years, low calorie products comprised just 4% of the energy drinks category in 2012. The macho image linked to energy drinks is a potential influence here.

Key Highlights

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