Boston, MA -- (SBWIRE) -- 06/10/2014 -- Gum is expected to decline by 5% in current value terms in 2013, reaching EUR697 million, given the negative economic environment, which is impacting sales of impulse products such as gum. Neither bubble gum nor chewing gum posted any value growth.
The most important company in gum in Italy is Perfetti Van Melle, which led in 2012, and is expected to continue to lead in 2013, holding a value share of 97%. The company's success is linked to its wide product offer, which covers all segments, as well as its wide distribution network, which makes the product easily available to Italian consumers.
It is expected that gum will continue to see a poor performance in the forecast period; in fact the negative economic environment, which is expected to continue to impact Italy in the future, will make Italians increasingly careful when spending money, and they will reduce impulse purchases.
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Discover the latest market trends and uncover sources of future market growth for the Gum industry in Italy with research from Euromonitor's team of in-country analysts.
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The Gum in Italy market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Gum in Italy?
- What are the major brands in Italy?
- How are more expensive "lifestyle" brands like Wrigley's 5 performing?
- Are consumers in developed markets moving from sugarised to sugar-free gum?
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Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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