Boston, MA -- (SBWIRE) -- 06/16/2014 -- Herbal/traditional products benefited from the activities of direct sellers in 2013, such as Tianshi Health Products and Forever Living Products, whichpopularised the benefits of these products, particularly dietary supplements. Their activities raised awareness and also boosted non-direct selling companies, which promoted their products in stores, building on a strong local tradition towards usage of herbal products. Thus, growth in 2013 was faster than the review period CAGR of 13% in value sales at constant 2013 prices.

Competitive Landscape

The leading company in herbal/traditional products in 2013 was Procter & Gamble, which held a 44% value share. The company's Vicks range of products is quite popular andwidely available.

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Industry Prospects

The category is expected to register a CAGR of 4% inconstant 2013 value terms over the forecast period. Growth should continue to be strong in line with demand for "natural" products with reduced side effects, as well as increased promotion by companies.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Nigeria market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Herbal/Traditional Products in Nigeria?
- What are the major brands in Nigeria?
- What is the market size of Herbal/Traditional Products in Nigeria?
- What are the major brands in Nigeria?
- Are Ayurvedic or Traditional Chinese Medicine products available in Nigeria?
- Which traditional products, like charcoal, bird's nest, camphor, valerian, or menthol, are popular?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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