Boston, MA -- (SBWIRE) -- 06/23/2014 -- Incontinence products in Iran is a tissue and hygiene category which is rising from a very low base and per capita consumption remains extremely low. The category has only been available since 2007, when limited volumes of imported incontinence products entered Iran. Awareness of these products was initially extremely low, although once they became widely available, especially through chemists/pharmacists outlets, word of mouth acted as a very strong tool attracting the attention of many Iranian consumers and his generated demand. The strong performance of imported incontinence products has led the key domestic suppliers of tissue and hygiene products eager to invest in the category. During the second half of the review period, there were numerous new products launched in incontinence products in Iran and this completely altered the balance of the category. The launch of more products along with effective advertising campaigns in mass media channels such as national television networks fuelled the impressive performance of incontinence products in Iran during 2013.

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Competitive Landscape

Zarin Seloloz Co led incontinence during 2013 with its Easy Life brand accounting for 24% of retail value sales. The company has widespread coverage in virtually all chemists/pharmacies outlets throughout Iran as well as many independent small grocers outlets. In addition, the company's effective advertising campaigns on national television continue to play a key role in the success of the Easy Life brand in Iran.

Industry Prospects

With increased production and rising awareness among Iranian consumers, incontinence products is expected to register strong growth during the forecast period. The Iranian government is currently focused on improving health awareness across the entire country and this could well result in higher awareness of incontinence products during the forecast period. This would also result in a better performance in the category. If distribution of incontinence products was to widen beyond chemists/pharmacies and drugstores/parapharmacies during the forecast period and if unit prices were to decline, the consumer base for incontinence products would also be likely to expand substantially.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Iran market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Incontinence in Iran?
- What are the major brands in Iran?
- What are the most important channels for incontinence products?
- How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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