Boston, MA -- (SBWIRE) -- 05/05/2014 -- In 2013 laundry care witnessed deeper levels of product segmentation with certain international manufacturers, such as Irex and Unilever, applying aggressive price rollbacks with economy brand positioning, which stimulated higher levels of competition in the category. As a result, local manufacturers were forced to offer better value-for-money deals, mainly through traditional grocery retailers, where prices were a key differentiating factor (with smaller powder presentations of 450-500g being...
Euromonitor International's Laundry Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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