Boston, MA -- (SBWIRE) -- 07/11/2014 -- A number of factors benefited nappies/diapers/pants at the end of the review period. There was, for example, a 15% increase in the population aged 0-2 years old during the review period as a whole, thus expanding the potential consumer base for nappies/diapers/pants. This group declined in number by 2% in 2013 over the previous year, largely due to a clampdown on illegal immigrants. However, this decline had little impact on sales of nappies/diapers/pants in the year, as a wider range of consumers bought these products due to growing demand for convenience.
Modern Products dominated nappies/diapers/pants throughout the review period, and accounted for a strong 66% value share in 2013. This is due to the company representing Procter & Gamble's Pampers brand in Saudi Arabia, with this brand having a strong reputation for quality and benefiting from strong television advertising support towards the end of the review period. The company further extended its lead in 2013, seeing a small increase in value share. This was thanks to ongoing strong advertising support, with its advertising emphasising that Pampers nappies/diapers/pants offer optimum comfort and help to prevent nappy rash.
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The birth rate is expected to continue to decline during the forecast period, with this being a long term trend. However, due to an increase in the number of women of childbearing age, the number of live births is expected to continue to rise during the forecast period, and will reach a peak in 2018. Demographic trends during the forecast period are thus set to remain favourable for nappies/diapers/pants.
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
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The Nappies/Diapers/Pants in Saudi Arabia market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Nappies/Diapers/Pants in Saudi Arabia?
- What are the major brands in Saudi Arabia?
- How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
- Which countries offer the biggest potential for environmentally friendly nappies/diapers?
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Product coverage: Disposable Pants, Nappies/Diapers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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