Boston, MA -- (SBWIRE) -- 07/08/2014 -- Noodles, despite being cheap and easy to prepare, remains a limited category, although it is seeing growth thanks to the increasingly hectic lifestyles of consumers, continuing price concerns and growing numbers of Asian workers in Israel.

Competitive Landscape

Osem Food Industries Ltd remains the leading player in noodles in 2013 with a retail value share of 27%. Osem offers the well-known brand Mana Hama (meaning hot meal) in the instant noodles category, alongside Osem Noodels plain noodles and Osem pouch instant noodles in the pouch instant noodles category. During 2012, Osem launched a campaign called WhatsAPP" via mobile application and Facebook, where surfers were asked to organise a Mana Hama meal on a plate and upload their pictures to Osem's Facebook page with an opportunity for participants to win a prize.

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Industry Prospects

Interest in rice and bean noodles is expected to continue during the forecast period, although the category will remain niche. Growth is expected, thanks to noodles' health attributes, such as being gluten free, as well as the strong interest in Asian cuisine due to the growing Asian population in the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Noodles in Israel?
- What are the major brands in Israel?
- Are consumers in emerging markets moving from unpackaged to packaged noodles?
- As consumers increasingly demand convenience, how will this impact sales for instant noodles?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Chilled Noodles, Frozen Noodles, Instant Noodles, Plain Noodles, Snack Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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