New Beverages market report from Canadean: "Sweetening The Pils - The Market for Flavored Beer and Beer Mixes"
Boston, MA -- (SBWIRE) -- 03/05/2014 -- This report provides an overview of the market for flavored beers and beer mixes and the drivers behind the growth in the category
Introduction and Landscape
Why was the report written?
One of the fastest growing sectors within the beer industry is currently flavored beer.
What is the current market landscape and what is changing?
Despite the relatively long history of flavoring and mixing beers, the current market development can be viewed in three phases. Firstly there was the development of flavored beers. The second phase was the development of the Biermixgetranke (Beer Mix Drinks) category in Germany. The most recent phase has been the explosion of Radler's in East Europe.
What are the key drivers behind recent market changes?
The primary driver behind flavored beers and beer mixes is the desire for sweeter, easier to drink beers. This also makes flavored beers appealing to female consumers.
View Full Report Details and Table of Contents
What makes this report unique and essential to read?
This report uses Canadean's definitions of Flavored Beers and Beer Mixes and builds upon Canadean's granular data researched by "on-the-ground" analysts.
Key Features and Benefits
This report provides readers with an excellent way of gaining an understanding of the dynamics and structure of the flavored beer and beer mix category worldwide. Data includes volumes from 2008 to 2012 plus provisional data for 2013.
This report provides readers with a segmentation of the category into flavored beers and beer mixes.
This report provides data and analysis of the performance of brands in the flavored beer and beer mix categories.
This report profiles the flavored beer and beer mix brands and strategies of the five leading global brewing groups.
Key Market Issues
Flavored Beer encompasses two distinct sub-categories - true flavored beers and beer mixes. Flavored beers are defined by Canadean as normal strength beers with added flavors. Beer Mixes are beers mixed with soft drinks, typically lemonade, but also cola, fruit juice, or even Iced Tea. Beer Mixes are normally around half the strength of "normal" beer ( 2.0% to 2.5% Abv).
There is a clear trend across all alcoholic beverage categories towards sweeter tasting products. This drift towards sweeter drinks has manifested itself in a number of ways.
Companies Mentioned in this Report: A-BInBev, Carlsberg, Heineken, Molson Coors, SABMiller
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Beverages research reports at Fast Market Research
You may also be interested in these related reports:
- The Premium Beer Market 2013
- New Developments in Radlers, Shandies, and Pre-Mixed Beer Drinks
- Hungary Beer Market Insights 2013
- Poland Beer Market Insights 2013
- The Spanish Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why?
- Thailand Beer Market Insights 2013
- The Italian Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why?
- The UK Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why?
- Romania Beer Market Insights 2013
- France Beer Market Insights 2013