Boston, MA -- (SBWIRE) -- 06/13/2014 -- Vitamins and dietary supplements continued to benefit from Hungarians' strengthening health-consciousness in 2013. More and more people, especially the younger generation and women pay more attention to their health, eat healthier, take part in sports and consume vitamins and dietary supplements not only for treatment but also for prevention. Leading manufacturers invested a great deal in innovation and advertising to strengthen this trend which resulted in 5% current value sales growth in 2013.
Beres Gyogyszergyar Zrt retained its leading position within vitamins and dietary supplements in 2013, although the company's share continued to decline to 14%, while it was 18% at the beginning of the review period before the economic downturn. Beres Gyogyszergyar is present in all significant vitamins and dietary supplements with Beres products that are considered to be reliable good-quality products. Sanofi-Aventis Zrt ranked second with 12% value share due to rising popularity of Magne B6 which was the second best-selling product within vitamins and dietary supplements in 2013. Walmark Kft accounted for 8% of value sales through the company's wide and affordable product portfolio ensuring the third position in ranking.
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Vitamins and dietary supplements is expected to benefit from further strengthening health-consciousness of Hungarians. More and more people will pay greater attention to their health and will invest in health-prevention. Rising household incomes will support this trend, and therefore value sales of vitamins and dietary supplements is expected to increase by a value CAGR of 2% in constant 2013 prices over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Hungary with research from Euromonitor's team of in-country analysts.
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If you're in the Vitamins and Dietary Supplements industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
The Vitamins and Dietary Supplements in Hungary market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
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