Boston, MA -- (SBWIRE) -- 07/02/2014 -- Both environmental issues and recession resulted in the decreasing popularity of home care wipes and floor cleaning systems in the Netherlands in the review period and this trend is expected to continue in forecast period. Most home care wipes posted considerable losses in volume and value with steep current value declines between -10 and -17%. Meanwhile unit prices increased from 1% to 4%.
Other private label was the strongest brand in wipes, counting for a static 21% in 2012. The rapid increase of private label dates from 2007 and increased during the years of economic decline until recently, since many small brands were withdrawn and service organisations in the Netherlands delivered their products directly to retail chains such as Kruidvat, Etos, and Ahold.
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All household wipes are expected to face further decline in the forecast period since economic recession and environmental awareness caused a major change in consumer preferences. Floor wipes, both dry and wet, suffered least with respectively -3% and -5% decline in value size. They will survive the years of recession as the cleaning kits are still present in many households.
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The Wipes in Netherlands market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
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- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- What is the biggest category within household care wipes?
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Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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