Recently published research from MarketLine, "Tesco PLC's US experience: How to lose GBP1bn, the Fresh & Easy way", is now available at Fast Market Research
Boston, MA -- (SBWIRE) -- 05/06/2014 -- In November 2007, UK retailer Tesco PLC opened its first six Fresh & Easy branded stores in California, United States. Less than six years later, CEO Phillip Clarke announced a complete withdrawal from the market and a write-down loss of GBP1bn (approximately $1.6bn). This case study will examine Fresh & Easy's history, the reasons that contributed to its failure, and what lessons can be taken.
Report Features and Benefits
- An in-depth assessment of the operational and macroeconomic difficulties Fresh & Easy encountered.
- An analysis of the financial performance of Fresh & Easy.
Chilled prepared ready meals which Tesco sought to build the Fresh & Easy concept on have failed to gain momentum in the US, in sharp contrast to the United Kingdom .
The sub-prime mortgage crisis impacted upon the geographical areas in which Fresh & Easy operated, as high foreclosure and unemployment rates disrupted local communities.
View Full Report Details and Table of Contents
Key Questions Answered in this Report
- Why did an internationally successful retailer such as Tesco PLC fail in the US?
- What were the reasons for Fresh & Easy's failure?
- What lessons can be learnt from Tesco PLC's US experience by other retailers?
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Retailing research reports at Fast Market Research
You may also be interested in these related reports:
- Tesco Plc in Retailing (USA)
- Tesco Plc in Retailing (United Kingdom)