Boston, MA -- (SBWIRE) -- 10/25/2012 -- The melanoma market has seen an increase in developer attention following recent breakthroughs. The identification of the role of BRAF mutations has revolutionized the treatment of melanoma, but drug resistance remains a significant problem. In addition, the lack of appropriate reimbursement infrastructure is a barrier to uptake of targeted therapies in cost-conscious markets.
- Disease overview assessing etiology, risk factors, symptoms and patient segmentation
- In-depth analysis of most common treatment types according to stage at diagnosis and patient characteristics
- Analysis of physician prescribing trends in the six surveyed markets across all stages of disease
- Analysis of possible future treatment trends with regard to targeted therapies
Wide excision surgery forms the primary treatment for localized melanoma. More advanced Stage III tumors and in transit disease have nodal involvement, meaning that these patients often require additional therapy in combination with surgery.
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Chemotherapy without surgery is the most popular treatment of Stage IV melanoma. The approvals of ipilimumab and vemurafenib have altered the therapeutic landscape of metastatic melanoma. However, the high cost of these drugs has restricted their uptake in more cost-conservative markets, where traditional cytotoxic therapies remain dominant.
Respondents indicated that the use of targeted therapies in melanoma will increase in the future. Increasing pressure on manufacturers to demonstrate cost-effectiveness of their drugs and anticipated approval of new targeted therapies means that the use of companion diagnostics will play an increasingly important role in the treatment of melanoma.
Reasons to Get this Report
- Gain insight into the treatment strategies and prescribing trends of 107 physicians treating melanoma across the six surveyed markets
- Excel deliverable contains extensive treatment trees for each disease stage and country, including percentages and patient numbers
- Assess melanoma market potential by identifying where treatment options are do not fulfilling patient needs and how physicians select drugs
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