Fast Market Research

New Market Research Report: Air Care in Kenya

New Consumer Goods market report from Euromonitor International: "Air Care in Kenya"


Boston, MA -- (SBWIRE) -- 08/21/2014 -- All categories witnessed a slump compared to 2012 but the best performance was witnessed in gel air fresheners with a noted 14% growth and this is attributed to the continued modern housing boom that is the dream of every Kenyan citizen. Modern houses and their middle- and upper-income owners use air fresheners on a regular basis.

Competitive Landscape:

Oasis Kenya Ltd with its Cafe Tropical product led 2013 sales with a 19% value share, followed by Unique Air Fresheners' Little Trees brand with a 13% value share. Another common house and car air freshener is Glade from Johnson Wax, imported from Egypt.

Industry Prospects:

A value CAGR of 5% at constant 2013 prices is predicted for air care over the forecast period.

View Full Report Details and Table of Contents

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Kenya market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Air Care in Kenya?
- What are the major brands in Kenya?
- How do plug-in electric air fresheners perform compared to the battery-operated ones?
- What is the most dynamic air care category?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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