Boston, MA -- (SBWIRE) -- 08/21/2014 -- All categories witnessed a slump compared to 2012 but the best performance was witnessed in gel air fresheners with a noted 14% growth and this is attributed to the continued modern housing boom that is the dream of every Kenyan citizen. Modern houses and their middle- and upper-income owners use air fresheners on a regular basis.

Competitive Landscape:

Oasis Kenya Ltd with its Cafe Tropical product led 2013 sales with a 19% value share, followed by Unique Air Fresheners' Little Trees brand with a 13% value share. Another common house and car air freshener is Glade from Johnson Wax, imported from Egypt.

Industry Prospects:

A value CAGR of 5% at constant 2013 prices is predicted for air care over the forecast period.

View Full Report Details and Table of Contents

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Kenya market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Air Care in Kenya?
- What are the major brands in Kenya?
- How do plug-in electric air fresheners perform compared to the battery-operated ones?
- What is the most dynamic air care category?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 800-844-8156

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Air Care in Belgium
- Air Care in France
- Air Care in Japan
- Air Care in Slovakia
- Air Care in the US
- Air Care in Estonia
- Air Care in South Africa
- Air Care in China
- Air Care in Hungary
- Air Care in Russia