Boston, MA -- (SBWIRE) -- 08/25/2014 -- Limited product improvements and no significant marketing strategies resulted in the downward trend of bleach's value growth in 2013 against 2012. In order to boost sales, manufacturers need to create new products that are friendlier to hand skin and the environment.

Competitive Landscape:

With its most popular brand Javel, My Hao Cosmetics Co Ltd continued to dominate bleach's competitive landscape in 2013, with a retail value share of 51%. Thanks to its perennial prestige in the Vietnam market, the company tries to retain its loyal customers by keeping its unit prices at affordable rates in spite of the inflation during the review period. The company has also developed a widespread distribution network all around the country from supermarket chains to small grocery stores, to expand its customer base.

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Industry Prospects:

It is expected that there will be two different trends in bleach over the forecast period. Low-income groups will continue to use standard products, although middle- and high-income groups will demand more sophisticated products, such as non-chlorine bleach. Due to the media's efforts to raise the awareness of the harmfulness of chemical substances in bleach, consumers have been more cautious in using it for household cleaning. Moreover, with the constant development of other cleaning categories, such as laundry care and surface care, consumers are likely to switch to using them. Consequently, manufacturers are expected to introduce product innovations to deal with this concern.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Vietnam market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bleach in Vietnam?
- What are the major brands in Vietnam?
- How did bleach sales perform during the economic downturn?
- What are the major applications of bleach in Vietnam?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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