Boston, MA -- (SBWIRE) -- 10/07/2013 -- Brand owners in Belgium strengthened their marketing and commercial strategies for facing the challenging presence of private label products. This led increased advertising investments such as TV commercials. Brand owners tended to improve their product positioning according to consumers' needs and expectations. Such a strategy was aimed at increasing household penetration, giving an opportunity to overall bottled water to see a slight increase in volume terms in 2012.

Euromonitor International's Bottled Water in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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