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New Market Research Report: Calming and Sleeping in Denmark

New Healthcare research report from Euromonitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 06/24/2014 -- Stress is an increasingly common problem in Denmark. The labour market is becoming increasingly competitive and the same goes for the educational system, where university students in particular are keenly aware of the need to attain good results and relevant work experience already before finishing studies in order to get an attractive job. Moreover, career and professional success is a major status symbol in Denmark and all this naturally leads to increased prevalence of stress. Sleeping problems are a common effect of stress, but nevertheless calming and sleeping does not seem to benefit from this trend as value sales continued to show a declining trend. Negative media focus is one reason behind this, while the boom in stress coaching and other cognitive, non-medical treatments for stress is another.

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Competitive Landscape

Calming and sleeping was led by Axellus in 2013 with value share of 23%. Axellus is the national brand owner of the leading brand Drogens Baldrian and the leader of vitamins and dietary supplements in Denmark. Axellus benefits from a strong distribution network, both in chemists/pharmacies, health food stores and in grocery retailers. As a company of considerable size, Axellus is able to invest more in marketing than many of its smaller competitors.

Industry Prospects

With a predicted value CAGR of -2% in constant 2013 prices, calming and sleeping is not expected to show an improved performance over the forecast period. Lack of consumer interest will reduce manufacturers' willingness to invest in the category and without such investments it is unlikely that the negative trend of the review period can be changed. Sleeping problems will remain frequent, but the main way to fight light sleeping problems will continue to be different sorts of behavioural and or cognitive therapy, while severe sleeping problems will be cured with standard, prescription-bound medicines.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Denmark market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Calming and Sleeping in Denmark?
- What are the major brands in Denmark?
- What is the market size of Calming and Sleeping in Denmark?
- What are the major brands in Denmark?
- Do herbal/traditional brands like Passiflora or Dormiplant available?
- Do consumers in Denmark use calming or sleeping products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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