Boston, MA -- (SBWIRE) -- 11/28/2014 -- Cat food is shaped by dynamically growing premiumisation and specialisation of the products. This trend is due to several fundamental factors. The main one is the growing consumer awareness about the importance of proper nutrition of their pets. The trend towards providing pets with better nutrition is fueled by hectic lifestyles, especially of inhabitants of large cities. These cat owners suffer from insufficient time to prepare any meals either for themselves or for pets, and therefore eagerly embrace ready-made solutions. A significant portion of urban dwellers have incomes higher than the national average, so they acquire cat food that is mid-priced and with a premium edge.

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Competitive Landscape
The key development impacting the competitive landscape for cat food in Poland in 2013 was the dynamic development of private label, predominantly owned by networks of hypermarkets and discounters. These trading operators gained in shares to the detriment of the leader Mars Polska and others.

Industry Prospects
Further differentiation and specialisation of the products will be a key forecast trend shaping cat food over the forecast period. Between 2014 and 2019 more and more consumers will present increasing expectations in terms of tastes, nutritional value and adjustment to the specific needs of their pets or even the type and size of packaging. Manufacturers will broaden their offer in order to gain a competitive edge on an increasingly demanding market.

Report Overview
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Poland market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:
- What is the market size of Cat Food in Poland?
- What are the major brands in Poland?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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