Boston, MA -- (SBWIRE) -- 02/26/2013 -- An increasing number of Brazilians adopted debit cards in 2012. This was due to several factors including increasing penetration of debit cards at retail establishments; consumers' growing familiarity with electronic payment instruments; and financial inclusion of low-income consumer groups. Fierce competition among card acquirers and operators contributed to increasing merchant acceptance of debit card payments for low value purchases. As card companies began offering better deals for POS...

Euromonitor International's Debit Transactions in Brazil report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Debit Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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