Boston, MA -- (SBWIRE) -- 03/12/2014 -- Over the review period private label milk had a modest influence on drinking milk products. Everything changed in late-2012 when Arla Foods AB was forced to sell its newly acquired Grado Mejeri due to competitive legislation. Several players entered into a bidding war and Sweden's second biggest retailer, Coop Sverige AB, won the possibility to increase its own dairy production. It decided to scale up the production and thereby affected the market balance. ICA Sverige AB responded and entered a...
Euromonitor International's Drinking Milk Products in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Product coverage: Flavoured Milk Drinks, Flavoured Powder Drinks, Milk, Non-Dairy Milk Alternatives, Powder Milk.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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