New Beverages market report from Canadean: "Estonia Beer Market Insights 2013"
Boston, MA -- (SBWIRE) -- 08/20/2013 -- A detailed market research report on the Estonia beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Estonia beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
The beer market experienced a small contraction in 2012.
What are the key drivers behind recent market changes?
An increase in excise duty and a cold summer were the main drivers for the decrease. The contraction could have been larger but the price increase was not noticed by tourists who are an important part of the market in Estonia.
What makes this report unique and essential to read?
The Estonia Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
View Full Report Details and Table of Contents
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Estonia Beer industry. Data includes volumes from 2008 to 2012, plus forecasts for 2013, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers.
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.
Key Market Issues
A poor summer in 2012 compared to 2011 meant that consumers didn't spend so much time sat outside cafes enjoying a cold glass of beer which detrimentally effected the category.
Companies Mentioned in this Report: A LE COQ AS (OLVI), SAKU OLLETEHASE AS (CARLSBERG), VIRU OLU AS (HARBOES)
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