Boston, MA -- (SBWIRE) -- 10/28/2013 -- Functional/fortified products constituted the largest division within the health and wellness industry with 40% of total sales. In 2012 FF beverages was the largest segment of FF products with 39% of total sales which was not as large as health and wellness beverage divisions. The FF division is very versatile and includes concentrates, powder flavoured hot drinks, sports drinks, bottled water, instant coffee and juice based drinks. The reason for such variety not seen in other health and...

Euromonitor International's Fortified/Functional Beverages in Mexico report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Fortified/Functional Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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