Boston, MA -- (SBWIRE) -- 10/25/2013 -- Fortified/functional packaged food remained largely unpopular in Bulgaria. Although yoghurts are advertised as containing probiotics, while juices are marketed as offering added vitamins, fortified/functional packaged food as a whole is still mainly underdeveloped.

Euromonitor International's Fortified/Functional Packaged Food in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: FF Baby Food, FF Bakery Products, FF Confectionery, FF Dairy, FF Meal Replacement, FF Noodles, FF Oils and Fats, FF Pasta, FF Snack Bars, FF Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Fortified/Functional Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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