Boston, MA -- (SBWIRE) -- 06/02/2014 -- In 2013, home insecticides in Macedonia achieved 3% current value growth, reaching MKD27 million in 2013. The nature of home insecticides is such that it experiences significant seasonality as the products are primarily purchased and available during the warm spring and summer months.
SC Johnson & Son Inc maintained its dominance of home insecticides in 2013 with a 59% value share which represents a marginal decrease from that in 2012. Its most recognised brand, Raid, also maintained its leading position in 2013 and benefited from its owner's strong promotional and advertising activities. Raid is a well-trusted brand and is well-accepted by Macedonian consumers due to its known properties, quality and effectiveness. Raid accounted for a 57% value share within home insecticides in 2013, which also represented a one percentage point loss of value share.
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Over the forecast period, sales of home insecticides in Macedonia will experience positive growth at constant 2013 prices by a CAGR of 2% to reach MKD30 million by 2018. This forecast growth represents a significant improvement compared to the CAGR decline (at constant 2013 prices) experienced over the review period.
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The Insecticides in Macedonia market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
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Our market research reports answer questions such as:
- What is the market size of Insecticides in Macedonia?
- What are the major brands in Macedonia?
- Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Macedonia?
- What are the key new product launches in the insecticides market?
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