Boston, MA -- (SBWIRE) -- 08/08/2014 -- In comparison with the insignificant growth of 2% in 2102, home laundry appliances made a noticeable recovery in 2013 with current volume growth of 7%. Due to the recovering economy, the inflation rate decelerated which maintained a relatively stable unit price and gave opportunities to lower-income consumers to purchase new washing machines. In addition, key players have been racing to launch new products with better electricity and water saving function, which captures the right demands from consumers in the period when electricity and water prices both increased.

Competitive Landscape:

LG Electronics Vietnam Co Ltd continued to lead home laundry appliances with a prominent volume share of 20%, followed by Samsung Vina Electronics Co Ltd, Haier Electrical Appliances Vietnam and Panasonic Vietnam Co. The rest of the competition is strongly fragmented into lower than 10% volume share with players such as Electrolux Vietnam Ltd, Sharp Electronics (Vietnam) Co Ltd, Toshiba Consumer Products Vietnam Co Ltd. LG Electronics attributes the company's success to its products' durability and reasonable pricing strategy and an exceptional ten year warranty for all of its Inverter Direct Drive washing machine engines. At major electronics and appliance specialist retailers, the company also exhibits its washing machines' internal mechanic designs to demonstrate how silently and smoothly its washing machines can operate.

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Industry Prospects:

The category is expected to decelerate in growth over the forecast period with only marginal average constant value growth against that of the review period with a 9% CAGR. In terms of volume, home laundry appliances is expected to achieve a CAGR of 6% against 15% of the review CAGR. In 2013, automatic washing machines' household possession rate reached 16%, which presents potential space for the category to continue growing in volume terms during the forecast period. However, it will not be able to achieve its peak performance over the forecast period as it already grew rampantly during the review period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Vietnam market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Home Laundry Appliances in Vietnam?
- What are the major brands in Vietnam?
- What is the average volume capacity for washing machines in Vietnam?
- Has there been a shift from front loading to top loading washing machines?
- What is the sizing of automatic versus semi-automatic washing machines in Vietnam?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Other Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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