Boston, MA -- (SBWIRE) -- 05/29/2014 -- In 2013, juice grew by 4% in value mainly thanks to a rise in the average unit price. In volume terms though, sales declined by 3%, a trend in line with that of 2011 and 2012. The deceleration in sales figures became prominent as health concerns increased over sugar intake amongst the British population.
Private label led the way in volume terms in 2013, with Tesco Plc and Asda Group Ltd ranking number one and three with the second top-manufacturer Tropicana UK Ltd sandwiched between the grocery competitors. The company remained the leader in value terms with a 15% share, stable from 2012, although actual sales grew by approximately GBP23 million.
Over the forecast period, the retail market for juice should see a CAGR of 1% in both volume and constant value terms, and prices are expected to stabilise. This is a much better perspective than the past five years during which consumers' perception of juices changed due to the bad publicity over sugar content in such drinks. In addition, although it is not a new statement, health authorities are increasing awareness that juices have a high sugar content and that fibre is lost when fruit is juiced, meaning that no matter how much juice is consumed, it only counts as one portion of the recommended five-a-day. This way, manufacturers will have to reposition themselves, perhaps launching smaller but higher value added products to target those consumers who want to make their daily juice count as their five-a-day fruit and vegetables.
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The Fruit/Vegetable Juice in United Kingdom market research report includes:
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