Recently published research from Euromonitor International, "Nappies/Diapers/Pants in Turkey", is now available at Fast Market Research
Boston, MA -- (SBWIRE) -- 06/11/2014 -- In 2013 nappies/diapers/pants continued to register a decline in volume terms; however, current value sales increased by 14%. In 2012 the three leading companies decreased the number of items per pack of nappies/diapers, whilst maintaining the price per pack. This led to a double-digit increase in unit prices. On the one hand this boosted value growth; however, this, combined with concerns over the economy during 2012 and 2013, delayed some consumers? decision to have a baby, or some consumers looked at alternative, more cost-effective solutions. This in turn resulted in volume declines in both 2012 and in 2013. Indeed, the birth rate in Turkey continued to fall in recent years. More people are gaining an education and building their careers, delaying having babies to a certain degree.
View Full Report Details and Table of Contents
Procter & Gamble Tuketim Mallari continued to lead value sales of nappies/diapers/pants in 2013. The company was followed by Hayat Kimya, Ontex T?ketim ?r?nleri and then Kimberly-Clark in fourth position. Procter & Gamble Tuketim Mallari leads nappies/diapers/pants and saw the highest value share increase in 2013 thanks to the advantage of being first-mover. The company has strong brand awareness for its Pampers brand. Moreover, it actively promotes its products via its website, which also provides educational materials for baby care and pregnancy. Hayat Kimya targets lower-income consumers with successful advertisements.
With increasing levels of education amongst young mothers, the penetration of nappies/diapers is expected to increase, with value sales increasing by a CAGR of 7% at constant 2013 prices and volume sales increasing by a CAGR of 3%. Moreover, the relatively low per capita usage of nappies/diapers/pants also reveals that this category has potential for growth. It is estimated that the leading companies will take advantage of this potential by further investing in successful new product launches which offer better hygiene for babies and practicality for mothers, as well as more advertising to help educate mothers on baby care and hygiene.
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Hotels in the Netherlands to 2017: Market Databook
- Hotels in Argentina to 2017: Market Databook
- Hotels in Russia to 2017: Market Databook
- Hotels in Germany to 2017: Market Databook
- Hotels in the US to 2017: Market Databook
- Hotels in Egypt to 2018: Market Databook
- Hotels in South Korea to 2017: Market Databook
- Monoclonal Antibodies Market in Colorectal Cancer to 2019 - Favorable Pricing Policy in the US and Rising Prevalence in Europe and Japan Ensures Market Growth
- Construction and Mining Machinery Market in Czech Republic to 2018 - Market Size, Trends, and Forecasts
- Consumer Foodservice in Bulgaria