Boston, MA -- (SBWIRE) -- 06/23/2014 -- Taiwanese still cannot accept pasta as an essential staple in 2013. Pasta is only popular among younger consumers, typically below 35 years old. However, this group of consumers will also not cook pasta at home frequently and hence, pasta remained much less popular than local staple such as rice and noodles.

Competitive Landscape

Lien Hwa Industrial Corp ranks top and is expected to account for a 69% share of value sales in 2013. In Taiwan, the company markets two pasta brands targeting different price segments. The company's restaurant, Pasta Garden, which was opened in 2011 helped to raise consumer awareness of the brand. In addition, the company is one of the biggest flour importer and manufacturer in Taiwan, hence it has a competitive edge for the raw material cost for pasta.

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Industry Prospects

Pasta sales are expected to experience a continuous pessimistic outlook over the forecast period with a constant CAGR of negative 2%. Take-up rate of pasta is still expected to underperform as pasta is perceived as Western staple and it is unlikely that consumer acceptance will increase in the forecast period. Moreover, ageing population in Taiwan is expected to limit growth of pasta

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pasta industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pasta industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pasta in Taiwan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Pasta in Taiwan?
- What are the major brands in Taiwan?
- Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
- How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
- Are consumers moving from traditionally dried variants to more innovative chilled formats?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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