Boston, MA -- (SBWIRE) -- 08/07/2014 -- Based on provisional 2014 estimates, it is expected that the trends that drove the category in 2013 will continue, with Portuguese consumers continuing to buy products considered essential, such as leashes for dogs, and healthcare products, such as anti-parasitics.

Competitive Landscape:

There were no major movements within the pet products competitive landscape during 2013, and thus it is estimated that there will be limited activity during 2014. The discrete evolution of the category will not encourage strong dynamism in terms of new product development, with manufacturers expected to remain conservative and high risk aversion ruling the competitive landscape. Further channel transfer towards retail is expected to take place during the forecast period, although this is not expected to have as much of an impact on the category of pet products as it will in other categories within pet food. The market will continue to be highly fragmented, with a high number of players competing for sales within the category.

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Industry Prospects:

The health and wellness and pet humanisation trends are expected to continue over the forecast period and the overall pet population is projected to rise. This will help the growth of value sales of other pet products over the forecast period. Therefore, value sales of the category are expected to see a 2% CAGR at constant 2014 prices over the forecast period. This will represent a much faster rate than the negative constant CAGR of 0.5% recorded over the review period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Portugal market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Pet Products in Portugal?
- What are the major brands in Portugal?
- What are the key product launches?
- How have worming and flea product fared against other products within pet healthcare?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Cat Litter, Other Pet Products, Pet Dietary Supplements, Pet Healthcare.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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