Boston, MA -- (SBWIRE) -- 04/28/2014 -- Arla Foods Amba continued to gain share at the cost of other players while also boosting market size. Arla Foods Amba is the company responsible for the marketing of Starbucks' RTD coffee drinks in Sweden and had 82% retail volume share and 89% retail value share in 2013. Starbucks enjoys brand awareness among Swedish consumers which was reinforced by the establishment of new on-trade Starbucks Cafes in recent years. The good positioning of Starbucks Discoveries, which was expanded by a new...
Euromonitor International's RTD Coffee in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the RTD Coffee market;
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- Use five-year forecasts to assess how the market is predicted to develop.
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