Boston, MA -- (SBWIRE) -- 07/08/2013 -- Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Turkey. As well as outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.

Scope of this Report

- Benchmark your service station retail offer against the major national players by examining their number of sites, shops, and car washes.
- Develop marketing ideas for your service station shop, car wash, and card propositions by examining the activities of players across Turkey.
- Make informed pitches to potential partners by gaining insights into the major retailers' networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.

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Report Highlights

In 2011, total fuel consumption in Turkey rose by 4.0% on the previous year to 18,524 million litres.

45.3% of all service stations in Turkey are operated by the top five retailers. The total number of service stations had declined by 4.2% year-on-year to 12,358 sites as at January 1, 2012.

There were car washes on 38.6% of Turkish petrol station sites as at January 1, 2012.

Reasons to Get this Report

- Which are the top five players in the Turkish service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Turkey?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships, and suppliers used?

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