Boston, MA -- (SBWIRE) -- 08/27/2014 -- Excluding the small RTD tea category, still bottled water was the most dynamic soft drink during the review period, owing to the hot summer seasons. Turkey now has one of the highest per capita rates in Western Europe at 146 litres. Although PET bottles accounted for over 95% of total still bottled water packaging, the exclusive market niche of mineral waters in glass bottles is a growing trend in Turkey. Kestane Su and Reina Su launched glass bottles in 2011, and Pinar, Sirma and Damla followed suit in 2012. Glass bottles tend to be used in bars, restaurants and other foodservice channels rather than in retail due to the strong demand among consumers due to the perceived elegance and quality of the products.

Industry Prospects

Still bottled water is expected to be the most dynamic category in soft drinks over the forecast period owing to health and wellbeing consumer trends in Turkey. SUDER (Turkish Bottled Water Association) and expansion of the government health programmes have promoted bottled water as a healthier alternative to other types of soft drinks. In 2012, bottled water consumption reached 10.3 billion litres. As PET bottles account for over 95% of total still bottled water packaging in Turkey, this is expected to benefit PET bottles, as this type of packaging is very convenient, especially small-size formats such as 330ml PET bottles.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks Packaging industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks Packaging industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soft Drinks Packaging in Turkey market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the total unit volume of soft drinks packaging in Turkey?
- What are the major soft drinks pack types in Turkey?
- How is the market for returnable glass and PET bottles developing in Turkey?
- Are larger bulk sizes performing well in response to the recession?
- What are the most dynamic pack types within soft drinks?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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