New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 02/03/2015 -- Spectacles recorded a healthy performance during 2014, with value growth in the category supported mainly by positive growth in retail volume sales rather than rising unit prices. As in 2013, volume sales of spectacles benefited from Germany?s ageing population, which resulted in a higher percentage of the population being forced to rely on spectacles to correct age-related vision defects such as myopia.
The competitive landscape in spectacles in Germany comprises a mix of domestic retailers and manufacturers including Fielmann, Apollo-Optik, Rodenstock and Carl Zeiss Vision. Nevertheless, the category remains highly fragmented and the six leading companies combined accounted for just 39% of spectacles? value sales during 2013.
Spectacles in Germany is expected to record positive value growth in constant 2014 terms over the forecast period. There are several factors expected to contribute to this positive growth over the forecast period, including Germany?s ageing population, the increasing numbers of people being diagnosed with myopia at an early age due to the excessive use of consumer electronics devices such as smartphones and tablets, the increasing demand for trendy and fashionable forms of spectacles among consumers and rising sales of high-priced designer spectacles. Overall, the 2% volume and value CAGRs expected in spectacles in 2014 terms over the forecast period are set to represent a superior performance to the 1% volume and value CAGR recorded in the category in constant 2014 terms over the review period.
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Discover the latest market trends and uncover sources of future market growth for the Spectacles industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spectacles industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spectacles in Germany market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- Do spectacle frames create more sales than spectacle lenses in Germany?
- Which type of spectacles do we spend more on ? men?s, women?s or children?s?
- How are independent opticians coping with the emergence of health and beauty multiples?
Reasons to Get this Report
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
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