Boston, MA -- (SBWIRE) -- 09/19/2013 -- Although a relatively new category in the Nigerian market, sports nutrition is seeing steady growth due to the robust distribution of the leading brand in the category, Wellman by Vitabiotics Nigeria. The company has been able to use cheaper prices and marketing activities, such as posters at points of sale, to increase demand for its brand. The category benefited from a trend towards increased exercise amongst young people in particular.

Euromonitor International's Sports Nutrition in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Non-Protein Products, Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Sports Nutrition market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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