Boston, MA -- (SBWIRE) -- 10/31/2014 -- Most Belarusians do not consider sun care products as essential, even in hot summers. The key consumers of these products are Belarusian tourists travelling to hot countries. Outbound tourism sees growth in Belarus, with the most popular being trips to countries that offer lots of sunshine. Tourism to countries that are popular holiday destinations amongst Belarusians, such as Egypt and Turkey, keeps increasing. According to the available information from national statistics, the number of Belarusian tourists to Egypt grew to reach an almost 47,000 in 2012 (data for year 2013 is not jet available) from 30,000 in 2011. The number of Belarusian tourists to Turkey grew to reach 67,000 in 2012 from 58,000 in 2011. The number of tourists travelling to Montenegro grew from 4,000 to 7,300 in the same years; to United Arab Emirates from 3,200 to 4,800, to Italy from 5,600 8,900, to Spain from 3,700 to 6,300. This resulted in a rise in consumption on of sun care products. Overall, sales of sun care were stimulated by growing consumer awareness of the importance of protecting skin from sun damage.

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Competitive Landscape

Beiersdorf with its brand Nivea Sun led sales in 2013 with a current value share of 23%, followed by the L?Or?al Groupe (Garnier Amber Solaire) with a 19% share. Both leaders have their strong, well-recognised brands, with long-term presence on the market. Consumers of sun care products are aware of high-quality Nivea Sun and Garnier Amber Solaire products that are generally trusted by loyal consumers.

Industry Prospects

Value sales of sun care are expected to grow at a CAGR of 2% (at constant 2013 prices) over the forecast period. Growth is expected as a result of consumers? increasing education regarding health in general and the growing awareness of the damaging effects of the sun. Health and fashion magazines are expected to keep sending a very strong message to women who traditionally invest a lot in their appearance and spend a lot of time sunbathing. Such publications are expected to play an important role in product promotion, as well as in educating consumers and creating greater brand awareness and loyalty.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Belarus market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sun Care in Belarus?
- What are the major brands in Belarus?
- What is the most common sun protection factor?
- How are sales of self-tanners performing?

Reasons to Get this Report:

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- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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