Boston, MA -- (SBWIRE) -- 08/11/2014 -- Black tea continues losing sales as Brazilians are changing to more premium and sophisticated tea versions such as fruit/herbal tea, green tea and other tea. Although Brazilians already prefer flavoured teas, this fact has become increasingly evident since low- and middle-income consumers with more disposable income in their pockets have been buying value-added products in recent years.

Competitive Landscape

Leao Junior maintained its number one position in 2013 with a 26% off-trade value share, primarily due to its long-standing presence and strong brand recognition. The company also saw the biggest increase in share compared with the previous year, mostly due to its star brand Leao which is present in all important categories within tea.

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Industry Prospects

Over the 2013-2018 forecast period, tea is expected to see a good sales performance, with total value growth of 52% in constant 2013 prices. Fruit/herbal tea will continue as the largest category with a value share of 90% in 2018, as leading companies will concentrate their efforts on this category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Brazil market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

- What is the market size of Tea in Brazil?
- What are the major brands in Brazil?
- Is loose leaf tea available in Brazil?
- Is there a shift from unpackaged to packaged tea in Brazil?
- Is there a market for tea pods in Brazil?
- What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Brazil?
- How are market trends changing in flavours/types for fruit/herbal and other tea?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Beverages research reports at Fast Market Research

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