Boston, MA -- (SBWIRE) -- 12/05/2014 -- Volume sales of tobacco products experienced a stagnating trend in 2012 as a result of the legal restrictions, high tax levels and consumers? weak purchasing power. Furthermore, growing health awareness and restrictions on smoking in public places are driving down the number of smokers in Romania. Consequently, tobacco packaging stagnated in 2012, registering volume sales of 4.6 billion units.

Industry Prospects

Since the advertising of tobacco products is forbidden in Romania, the producers and retailers will concentrate on alternative marketing strategies, one of them being packaging design. Developing an innovative easy-to-differentiate packaging will be a top priority within the 2011-2016 timeframe. Furthermore, packaging design will be more in line with the consumer segmentation, especially with regard to female consumers. Products associated with this consumer segment will appear more and more in attractive packaging often featuring vivid colours.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco Packaging industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco Packaging industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tobacco Packaging in Romania market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the total unit volume of tobacco packaging in Romania?
- What are the major tobacco pack types in Romania?
- How is legislation impacting on cigarette pack size in Romania?
- How is consumer shift between soft and hard packs affecting the pack mix?
- What are the most dynamic pack types within tobacco?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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