Boston, MA -- (SBWIRE) -- 07/08/2014 -- Toilet care is characterised by ongoing and frequent new product developments with innovations that are designed to attract consumers and maintain their attention. New product launches in toilet care focus mainly on improvement in the composition of products, ease of use and scents.

Competitive Landscape

Toilet care was led by Henkel, which accounted for a 24% value share in 2013. The company benefits from its wide range of toilet care products sold under its strong and well-established Bref brand. In 2013, Henkel was present and led sales of rim blocks, rim liquids, toilet care tablets/powders and toilet liquids. The company was also traditionally active in new product developments and promotion of its products at the end of the review period. In 2013, the company introduced Bref 6x Effect (toilet liquid with strong effectiveness) and Bref Duo Stick ("non-cage" sticking rim block with double effects) and ran a promotional campaign accompanied by the song "Please Baby Flush It" by Ball Dream Band, which wittily promoted the rim block Bref Power Aktiv.

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Industry Prospects

Toilet care is expected to record relatively stable growth with a CAGR of 1% in value sales at constant 2013 prices over the forecast period. Although the performance of toilet care is expected to remain weaker and only stagnate in value sales at constant 2013 prices in 2014 (as consumers will remain cautious in their spending due to a weaker performance of the Czech economy), toilet care is predicted to record gradual growth toward 2018. An improved economic situation, rising purchasing power and improvements in consumer confidence will be the main drivers behind this.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Czech Republic market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Toilet Care in Czech Republic?
- What are the major brands in Czech Republic?
- What are the future prospects for the toilet care products?
- What are the key new product launches in the toilet care products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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