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New Market Research Report: Vietnam Tourism Report Q4 2014

New Consumer Goods research report from Business Monitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 10/07/2014 -- BMI's Vietnam tourism report examines a range of key market indicators in this burgeoning Asia Pacific tourism destination, including expected growth in terms of inbound and outbound travel, tourism expenditure, hotel sector development and industry value. Vietnam is proving an increasingly popular destination, gradually rivalling nearby Thailand, and we expect to see very positive growth throughout the forecast period to 2018.

Vietnam's inbound tourism sector is expanding rapidly, and the number of visitors is expected to reach more than 8mn in 2015, increasing to 9.4mn in 2018 as the country gains ground on the international tourism market and improves regional and international travel links. Arrivals are dominated by countries in the Asia Pacific region, with China, South Korea and Japan providing the most visitors (over 3.1mn combined in 2015) thanks to the range and affordability of travel connections. We expect this trend to continue throughout the forecast period, though we do expect to see positive growth from all regions.

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Outbound travel is also primarily to Asia Pacific countries, with Cambodia, Thailand and Laos proving the most popular destinations for travellers from Vietnam. Domestic economic growth is providing a boost to the outbound travel market, with GDP expanding and an increasingly affluent middle class with more disposable income coming to the fore. We therefore expect to see very positive growth of around 11% in outbound travel from Vietnam in 2015, to reach 3.9mn, and expect this to increase further to 6.1mn in 2018. While less substantial than the inbound travel market, outbound travel still offers a substantial potential growth area.

The government is highly supportive of the tourism industry, aiming to attract more than 10mn visitors per year by 2020, by which point tourism would account for roughly 6% to 6.5% of GDP, as part of the National Tourism Promotion Programme 2013-2020. The country has a range of attractions, with Ho Chi Minh...

The Vietnam Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Vietnam Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Vietnamese tourism industry.

Key Benefits

- Benchmark BMI's independent tourism industry forecasts for Vietnam to test other views - a key input for successful budgetary and planning in the Vietnamese tourism market.
- Target business opportunities and risks in the Vietnamese tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Vietnam.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).


BMI Industry View

This contains a synopsis of our forecasts, and any changes, together with an overview of key trends and developments in the tourism industry, and an assessment of the impact of various economic and national factors which might affect the sector. It also covers new transport projects, new hotel developments, and acquisitions.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the tourism sector and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Forecasts to end-2018 for all key indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:

Inbound tourism: Arrivals (?000), arrivals growth (% y-o-y), arrivals by region, growth (% y-o-y), arrivals by country, growth (% y-o-y), top 10 countries based on arrivals, growth (% y-o-y).

Outbound tourism: Departures (?000), growth (% y-o-y), departures by regional destination (?000 and growth % y-o-y).

Travel: Methods of travel for arrivals (Air, Ship, Rail), (?000) and (% growth y-o-y), international Tourism receipts for transport (US$bn), (growth % y-o-y), international Tourism receipts for travel items (US$bn), (growth % y-o-y).

Hotels: Hotel industry value (US$bn), (growth % y-o-y), (%GDP), (per capita), (per employee), number of hotels and like establishments (?000), (growth % y-o-y), total overnight stays, (?000), (growth % y-o-y), length of stay, occupancy rate (%), number of hotel rooms, (?000), (growth % y-o-y).

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