Boston, MA -- (SBWIRE) -- 10/06/2014 -- Slovenia is known as a wine-producing country due to its fertile soil and long tradition. Most of the wine consumed in Slovenia is domestically produced and there are a great variety of brands available on the market. Slovenia follows global trends quite well and until the first half of the review period brands with protected designation of origin were growing in importance. However, the current adverse economic situation has slightly changed consumer preferences towards cheaper table wine. Nevertheless, as there is oversupply of wine on the European market, the latest trends of manufacturers in Slovenia are going towards lower production but higher quality of wine, which is mandatory for expanding sales in foreign countries. The latest niche category in Slovenia, which seems to be a real hit amongst experts, seems to be orange wine, which is white wine produced with procedures for red wine production. However, it has not yet convinced a wider public.

Competitive Landscape:

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It is expected that the trend of increasing imports of foreign wine in Slovenia will continue and the competition will intensify. Therefore it is crucial for domestic manufacturers to reorganise the production and strive towards higher-quality wine to differentiate themselves from the crowd, if they want to keep their high shares in Slovenia and succeed in increasing the exports.

Industry Prospects:

As the grey market in wine is significant and represents big problems for manufacturers, the government is expected to increase its efforts to tackle this problem. Wine will continue to be seen as a traditional drink but the manufacturing trends are expected to go more in the direction of higher quality and smaller production. It is also possible that low alcohol wine and ecologically produced wine will become more important in consumers? eyes as they are aligned with the latest lifestyle trends.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Slovenia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Wine in Slovenia?
- What are the major brands in Slovenia?
- How do sales of new world wine perform in comparisons to old world wine?
- Which countries are the main wine exporters and importers?
- Is wine mainly consumed in on- or off-trade channels?
- Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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