Boston, MA -- (SBWIRE) -- 10/08/2014 -- Consumers have increasing awareness of hygiene issues, especially in certain workplaces, and in addition, a higher standard of living has helped boost sales of wipes. In particular, the demand for baby wipes has increased as the hygiene of babies is seen as important and these products are perceived as convenient.

Competitive Landscape

Kao M Sdn Bhd with its brand Magiclean led dry electro-static wipes in 2013; Reckitt Benckiser (M)?s Dettol led in general purpose wipes; GCH Retail (M)?s private label Guardian led intimate wipes; and finally Summit Co (M) Sdn Bhd's Pureen Baby Wipes was the leading brand in baby wipes. There was little rivalry within dry electro-static wipes and therefore Magiclean continued to hold a dominant value share.

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Industry Prospects

Sales of intimate wipes is expected to see the fastest growth in wipes with 4% constant value term expected over the forecast period. A growing number of consumers will perceive them to be an essential item for hygiene purposes. Growth is also likely to be attributed by the stronger purchasing power among female consumers due to them being more financially independent.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Malaysia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Wipes in Malaysia?
- What are the major brands in Malaysia?
- What is the biggest category within household care wipes?
- What are the key new product launches in the wipes market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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