Boston, MA -- (SBWIRE) -- 09/15/2014 -- World Cigarettes Myanmar focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Myanmar, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings
At 15.1 billion pieces, the Myanmar cigarette market is more than 10 times larger that it was in 1990, with per capita consumption up to 277 pieces.

Although several of the major manufacturers were involved in the market, they withdrew in the 1990s/early 2000s, citing concerns over the military regime. PMI became involved in the market again following its acquisition of Sampoerna in 2005 and now leads the market with a share of just under 30%. A report in July 2013 indicated that BAT was planning to re-enter the market through a majority-owned joint venture. Undertaken in partnership with IMU Enterprise, BATnepalleb plans to begin production of cigarettes in Myanmar again.

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Companies Mentioned in this Report: Myanmar Sampoerna Tobacco Co Ltd, Rothmans of Pall Mall Myanmar Pte Ltd

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