Recently published research from Euromonitor International, "Bottled Water in Russia", is now available at Fast Market Research
Boston, MA -- (SBWIRE) -- 10/08/2014 -- Bottled water was the most dynamic in 2013 in comparison with other non-alcoholic drinks in Russia. It increased by 5% in volume in comparison with previous year and reached 4.7 billion litres in 2013. Consumers pay more attention to the quality of the water they use. Therefore, quality of tap water remained the major factor for growth. Moreover, developing health and wellness trend had a great impact on the growing natural mineral water. The naturalness of bottled water attracted consumers and the promotion of healthy lifestyle by the Government and bottled water manufacturers also positively contributed to the growing interest in bottled water.
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Two multinational companies Coca-Cola Refreshments and PepsiCo Holdings, with their brands Aqua Minerale and Bonaqua respectively lead the category, however market remains very fragmented. The two leaders have a combined volume share of 17%. However, their shares declined constantly in the review period due to growing competition and new companies entering. Moreover, both companies operate in Other bottled water, while other categories such as natural mineral bottled water showed more active development in terms of bottled water. Therefore, other players took market share from PepsiCo and Coca-Cola.
The health and wellness trend and water quality problem in Russia will remain the key factors for market development in the forecast period. Bottled water is expected to increase at volume and value CAGR 4% at constant 2013 prices to reach 5.6 billion litres and RUB166.4 billion by the end of the forecast period. Russia still has a huge room for development. Average consumption of bottled water in Russia is significantly lower than majority of Western and even Eastern European countries. For example, an average Russian buy 33 litres of bottled water per year, while average retail sales per person in Eastern Europe is 50 litres per capita, and in Western Europe it is 116 litres per capita. Therefore, Russian market is far from saturation and only positive performance is expected.
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bottled Water in Russia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Bottled Water in Russia?
- What are the major brands in Russia?
- How important is the direct selling method of distribution in Russia for bottled water sales?
- What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Russia?
Reasons to Get this Report:
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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