Boston, MA -- (SBWIRE) -- 10/09/2014 -- Despite the lack of consumer confidence in 2013, which slowed due to the difficult economy and increasing taxation, which decreased their spending capacity, Portuguese consumers demonstrated a continued interest in colour cosmetics. Consumers consider buying and using colour cosmetics as a small and affordable luxury which makes them feel better. It works as a kind of psychological support.

Competitive Landscape

LOral Portugal continued to lead colour cosmetics in 2013, based on the success of brands such as L?Or?al Paris and Maybelline. Its main strength lies in its numerous umbrella brands, which cover the entire range of colour cosmetics categories, and cater to a wide variety of consumer needs.

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Industry Prospects

Colour cosmetics is expected to see a value CAGR of 2% at constant 2013 prices over the forecast period. The category is still small in Portugal compared with in other European countries, and therefore has room for growth. Moreover, the difficult economic context will, to a certain extent, be an opportunity for this category, as women will see colour cosmetics as a small and affordable luxury, able to compensate for other consumption frustrations.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Portugal market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Colour Cosmetics in Portugal?
- What are the major brands in Portugal?
- What are the key innovation trends in make up?
- What is the evolution of mass colour cosmetics versus their premium counterparts?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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