Boston, MA -- (SBWIRE) -- 10/17/2014 -- In 2013, computers and peripherals saw a 17% increase in retail volume sales, mainly driven by a strong performance of tablets. With the exception of tablets and netbooks, all categories showed a deceleration of volume sales in comparison with 2012. As there is a significant installed base of desktops and laptops in Brazilian households, many consumers opted to purchase their first tablet rather than to replace an old computer device. The relatively low price of tablets also contributed to this preference, given a challenging macroeconomic scenario in 2013, which was marked by increasing inflation and interest rates as well as household indebtedness.

Competitive Landscape

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In 2013, Samsung Eletronica da Amazonia maintained its leading position in retail computer and peripherals registering an 18% volume share. The company overtook the long-time leaders Hewlett-Packard and Positivo Informatica through investments in local production and aggressive marketing and pricing strategies in Brazil.

Industry Prospects

Computers and peripherals are set to increase volume sales at a 5% CAGR over the forecast period, mainly driven by tablets' strong performance. Although growth in the sales of tablets will negatively impact laptops, this last category will show a growth of 1% in volume sales in the same period, due to the fact that laptops' functionality is still irreplaceable for many consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Brazil market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Computers and Peripherals in Brazil?
- What are the major brands in Brazil?
- How did netbooks fare vs. traditional laptops?
- What is the forecasted growth for portable computers like Apple's iPad?
- What companies are planning to introduce competitors to the iPad?
- What companies are planning to introduce competitors to the iPad?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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