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New Market Study, "Dermatologicals in Thailand", Has Been Published

New Healthcare market report from Euromonitor International: "Dermatologicals in Thailand"

 
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Boston, MA -- (SBWIRE) -- 06/24/2014 -- In 2013, sales of some categories in dermatologicals - including topical antifungals, vaginal antifungals, antipruritics, topical allergy remedies/antihistamines and topical germicidals/antiseptics - normalised to their average performance during the pre-flood situation. The humid climate in Thailand exposes local consumers to the risk of skin-related problems, triggering the demand for dermatologicals to relieve suffering from allergic reactions and skin infections. In addition, the group of blue-collar workers who struggle in substandard working environments remains the primary target consumers of OTC dermatologicals. In general, Thai consumers are suggested particular brands in dermatologicals for treating minor skin diseases by pharmacists, with high confidence level in self-medication, given the external usage that can apparently prove the efficacy of drugs. Otherwise, they may choose to consult with a dermatologist for the chronic skin diseases when OTC drugs cannot handle them.

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Competitive Landscape

GlaxoSmithKline (Thailand) continued to hold the top position in dermatologicals in 2013, outstripping the former leader Johnson & Johnson (Thailand), though some major brands of Johnson & Johnson (Thailand) could be fully replenished in 2013 after the previous shortage from flood impacts. To illustrate, its Nizoral Shampoo still faced the downturn triggered by brands in cosmetic shampoos that aimed to incorporate functional and emotional benefits into new product launches. The competitive edge of GlaxoSmithKline (Thailand) was derived from its constellation of renowned brands across categories in dermatologicals, including Betnovate-N and Dermovate in antipruritics, as well as Drapolene in nappy (diaper) rash treatments.

Industry Prospects

The rich information sources of drugs and self-medication on the internet are anticipated to encourage Thai consumers to treat minor skin problems in the same sense as using cosmetics, given that the outcome of taking these medications can be noticeable. The inevitably poor lifestyle with imbalance of diet and hectic schedules will be the factor instigating the problems of hair loss and haemorrhoids over the forecast period. In addition, consumer groups whose lifestyles are associated with the poor working conditions in fresh markets, factories and farms will still demand OTC drugs to tackle skin infections, inflammation and itchy skin.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Thailand market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Medicated Skin Care in Thailand?
- What are the major brands in Thailand?
- What are the most popular formats for acne treatments?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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