Boston, MA -- (SBWIRE) -- 06/02/2014 -- The performance expected in frozen processed food in 2013 was even better than in the previous year, and is set to record an increase in volume terms of 1%, and 3% in current value terms. In fact the category was only marginally affected by the economic crisis in Italy. The key factors supporting the good performance of frozen processed food were convenience, healthier recipes and the significant development of some categories, such as frozen meat substitutes, frozen pizza and frozen bakery. According to marketers, Italian per capita consumption of frozen products, compared with the average in other Western European countries, indicates that there is still considerable potential to increase penetration.
View Full Report Details and Table of Contents
The brand leader in frozen processed food is expected to remain Findus, which was sold in 2010 by Unilever to Iglo Bird's Eye Frozen Foods. The brand is expected to maintain its share in frozen processed fish/seafood and vegetables and just a slight decline in frozen potatoes while it faces continued competition from private label and Buitoni.
Although frozen processed food manufacturers were happy to continue recording growth in 2013, they are nonetheless aware of the high number of threats facing this category. Marketers believe that there are too many brands stimulating the competition, and there is no clear leader setting market trends. Frozen processed food is sometimes quoted as an unrewarding area, as it requires frequent production investment, which is not always cost-effective. Lastly, private label brands lead sales and are aggressive. Therefore, the offering should become more rationalised over the coming years, with the withdrawal of brands likely. Despite these issues, frozen processed food manufacturers are expected to invest large sums in the development of new products and the introduction of alternative healthier products over the forecast period, in order to counter the competition from cheaper private label products. This scenario could lead to an increase in bias, favouring premium and private label lines at the expense of average quality or secondary brands, at least in the dominant categories.
Discover the latest market trends and uncover sources of future market growth for the Frozen Processed Food industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Frozen Processed Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Frozen Processed Food in Italy market research report includes:
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Food research reports at Fast Market Research
You may also be interested in these related reports:
- Packaged Food in Slovakia
- Frozen Processed Food in Germany
- Frozen Processed Food in Slovakia
- Frozen Processed Food in Romania
- Frozen Processed Food in China
- Frozen Processed Food in Israel
- Frozen Processed Food in Finland
- Packaged Food in Russia
- Frozen Processed Food in Sweden
- Frozen Processed Food in France